Thursday, March 1, 2012

Blame Game - Not Pointing to Beef Anymore

The tongue is an instrument so dangerous that it must be kept hidden from view, behind two protective walls (the mouth and teeth) to prevent misuse.

A  tale vividly illustrates the danger of improper speech: two women went about the community telling malicious lies about another woman in the community. Later, they realized the wrong they had done, and began to feel remorse. They went to the woman and begged her forgiveness, saying they would do anything they could to make amends. The woman told the women, "Take a feather pillow, cut it open, and scatter the feathers to the winds." The women thought this was a strange request, but it was a simple enough task, and they did it gladly. When they returned to tell the woman that they had done it, the woman said, "Now, go and gather the feathers. Because you can no more make amends for the damage your words have done than you can recollect the feathers."

Many years ago research was done and spread like wildfire, so much so that it even appeared on one of my girls' television programs - "reduce the amount of red meat you eat".  Doctor's preach it and almost everyone thinks that it is true.  Beef is the devil.  Eat more chicken.  

Beef producers are now spending their hard earned and well spent check off dollars to tell you about new research telling you to choose one of our 29 lean beef cuts and enjoy your 3 ounce (roughly the size of a deck of cards) serving of beef today. In fact research has shown that eating our lean beef cuts everyday can lower your cholesterol.  Move over Cheerios.  All we need now is one of those cute commercials with a grandpa (maybe a rancher) with their grandchild eating beef to lower his cholesterol. What do you think?

Even with this new research, how are we going to pick up all those feathers?

Let's start with the news and research directly from the beef board.

It is important for consumers of protein to understand they have options when choosing a meat for their family's meal.  Beef producers want you to know, as well as physicians that Beef is back on the table as a healthy choice.

No comments:

Post a Comment